BLC had the community. It needed the identity to match. Working with Imogen, we rebranded The Big Love Club from the ground up, new logo, new visual language, and a website built to reflect what BLC actually is.
Scope
Client
Duration
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Challenge
The design wasn't doing the brand justice.
In a crowded lifestyle space, BLC was getting lost. The existing look was too basic to hold attention and too inconsistent to build trust.
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Approach
We brought a considered, fresh perspective to how BLC shows up. New logo work, a cohesive visual identity system, and a website that communicates the community-first nature of the brand without losing its edge.
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Conclusion
Logo suite, typography, brand guidelines, and a live website. Everything BLC needed to show up consistently from day one.
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