Mystic needed to own King of the Air 2025. Not just show up , but own it. We led the storytelling end to end, building a campaign around a black and white hero film that showed up differently in kiteboarding and cemented Mystic's position as the brand behind the world's best athletes. It landed.
Scope
Client
Duration
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Challenge
Every brand does KOTA content. Most of it all looked the same.
Kiteboarding has no shortage of event content. The challenge was cutting through it. Mystic needed to own the narrative around KOTA 2025 without looking like every other brand at the beach.
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Approach
Working with filmmaker Seb Porral, we built a campaign around raw detail and real emotion. Close-ups, candid moments, punchy dialogue. A long-form hero film for YouTube, a high-energy short-form cut for social, and event imagery that captured the culture and atmosphere from start to finish.
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Delivery
End to end. Concept through to final edits, event photography, and platform-ready content across YouTube, Instagram, and email. The full package, shot and ready to run.
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