We brokered and managed the partnership between O'Neill and Red Bull Switzerland around Fabian Bösch's "Circus Bösch" activation. Making sure both brands showed up together in the right way, at the right time, across every channel.
Scope
Client
Duration
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Challenge
Two major brands, one athlete, one shot to get it right.
Aligning O'Neill and Red Bull Switzerland around a shared release plan without one brand overshadowing the other took more than coordination. It took someone who understood the culture of both, knew how each brand needed to show up, and could hold the bigger picture while managing the detail on both sides.
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Approach
We built the partnership framework, aligned the release strategy with Red Bull Switzerland, and put together a distribution plan for O'Neill that maximised reach across all channels. The focus throughout was on making the project work harder for both brands, not just one.
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Delivery
A fully aligned launch across social, PR, paid, and retail. Both brands moving in the same direction, at the same time.
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