We led O'Neill's winter campaign from concept to content. A road trip through British Columbia and Washington State built to bring the brand back to its roots in snowboarding and skiing.
Scope
Client
Duration
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Challenge
O'Neill had lost its voice in snow sports.
The brand needed to reconnect with the core without losing the wider audience it had built. The campaign had to feel authentic to snow and ski culture, not just adjacent to it.
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Approach
We partnered with Tyler Ravelle to develop the concept and art direction. A 10 day road trip through Mt Baker, Whistler, and Grouse Mountain. Storytelling and product woven together. Shot on location, led on the ground.
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Delivery
From pre-production through to on-location shoot management, content creation, and campaign handover. The full package. Shot, edited, and ready to run.
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